Peeps more popular than ever
"Everyone seems to have a Peeps story," says Ross Born, third-generation operator of Just Born Inc., which hatches 5 million Peeps a day at its plant north of Philadelphia.
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Peeps
As the storied candy brand celebrates its 60th anniversary this year, Peeps' first TV ad in a decade captures an essential truth about the spongy confection made of sugar, corn syrup and gelatin: Love them or hate them, people do all sorts of things with Peeps, only some of which involve giving them to kids at Easter or eating them straight from the box.
And they're not shy about sharing.
Credit: AP Photo/Matt Rourke
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